In a world dominated by big-box stores and automated self-checkouts, Edge of the Woods Market on Whalley Avenue stands as a beacon of tradition, community, and quality. Since its humble beginnings in 1977, this family-run market has been a trusted destination for natural and organic foods, offering a welcoming environment and personalized service that feels like stepping back in time—in the best way possible.
The Roots of Edge of the Woods
Edge of the Woods was founded with a vision: to provide vegetarian foods in a warm and friendly environment. Originally opened by a group of idealists under the guidance of the Ananda Marga Yoga Society, the market soon became the passion project of Peter Dodge, who purchased the store during a time of financial hardship and breathed new life into it.
In 1986, Peter relocated the store to its current home, the historic Whalley Avenue Theater building. With extensive renovations, Edge of the Woods evolved into the beloved market it is today. Guided by Peter’s leadership, along with his wife Frances and their sons Nathaniel and Justin, the market has become a staple for New Haven and surrounding areas like Westville, East Haven, and Branford.
A Family Affair
The Dodge family’s commitment to their market and community is evident in every detail.
- Peter Dodge continues to oversee operations, drawing on his love of gardening and yoga to inspire his work.
- Frances Dodge, a retired nurse, transitioned into co-ownership, lending her talents to the store’s growth while still enjoying time with her family and grandchildren.
- Nathaniel, the oldest son, manages the grocery and bulk departments, maintaining the store’s largest section with precision and dedication.
- Justin, Peter and Frances’ youngest son, plays a critical role in accounting, payroll, and store policy, ensuring smooth operations behind the scenes.
Each family member brings a unique strength to the business, weaving their individual passions into the fabric of Edge of the Woods.
A Market with Heart
Edge of the Woods is more than a grocery store; it’s a community hub. The market offers everything from freshly prepared meals and artisanal bakery goods to organic produce and homeopathic medicines. Customers can find nourishing staples like bulk grains, freshly baked breads, and natural vitamins, all hand-picked for their quality and health benefits.
Their kitchen and juice bar are local favorites, serving fresh smoothies, salads, and even their signature Edge Burgers—all prepared in-house with care. The bakery specializes in kosher, vegan, and gluten-free treats, making it a welcoming space for all dietary needs.
Sustainable Values
Edge of the Woods prides itself on its commitment to the environment. The market actively reduces its ecological footprint through initiatives like:
- Selling reusable bags and eco-friendly cleaning products.
- Using solar energy and recycling programs.
- Developing a composting system using organic waste from the store’s kitchen, juice bar, and bakery.
More Than a Market
The staff at Edge of the Woods treats every customer like family, offering warm smiles, personal attention, and a genuine connection that’s rare in today’s fast-paced retail world. With a mission to educate and inspire, the market goes beyond selling products—it promotes a lifestyle centered on wellness, environmental stewardship, and community engagement.
Visit Edge of the Woods
For nearly 50 years, Edge of the Woods Market has been a trusted source of vegetarian and natural foods in New Haven. Whether you’re shopping for organic groceries, enjoying a smoothie at the juice bar, or learning about homeopathic wellness, this family-run market offers an experience that’s as unique as it is welcoming.
Stop by 379 Whalley Avenue to see why Edge of the Woods Market continues to be a cherished part of the New Haven community. Here, you’ll find more than great products—you’ll find a place that feels like home.
